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Today, we'll talk about how you can cash in with the power of niche marketing.
by RayEdwards
Today, we'll talk about how you can cash in with the power of niche marketing.
Many people think that you can't make a profit with niche marketing. Ed Dale and Fred Kerr popularized niche marketing with their course, "Underachiever". However, since that course isn't available anymore, people assumed that niche marketing is dead.
They couldn't be more wrong! Niche marketing is alive and well. It is still possible to make a healthy profit using this technique. A close friend uses niche marketing to sell to obscure markets over the Internet. He earns about $8000 each month, and his business is still growing! You can learn from great Internet teachers specializing in marketing.
Dr. Andrew Jones started out as my client. Over time, he became my student and my friend. He started in a niche market with a small $27 e-book that has grown into a $15,000 per month business. His business is still growing, too.
How does this work? Well, I teach that in my coaching program. As of this writing, there are a few spots left. You can check it out at this site, if you're interested: http://www.rayedwards.com/letmein, "5k In 30 Days". If there is any room left, I'd love to have you join us.
I didn't write this article to sell you my coaching program. I want to sell you an idea - that niche marketing works, and can help you cash in. I'm offering you five simple steps to build your niche, quickly and easily. Of course, this is a broad overview of a complex topic, but these simple steps can get you on your way without spending any money or undertaking a long study of marketing. You'll have to put some work into it, but you already knew that, right? Too bad you can't just push a button and have money spit out of your CD-ROM.
Here are those 5 steps:
Locate a product. I say "locate", not "create", because a lot of people are intimidated by product creation (even though product creation is the easiest thing in the world to do!). The easiest thing that you can do is locate products by finding private label rights packages that give you the right to re-publish product that has already been created. Now, you may think that these products are not worth your time, because everyone's already seen them, or they don't work, or, or, or The startling truth is that while many people are on private label rights sites, very few actually use those products. So, if you do a good job re-packaging the product, change the title, change the graphics, and you can have a ready-made product in a very short time. I promise you can do this in less than an hour. Just pick one, don't look for the perfect one! Less than an hour!
Make your sales page and testing software. Most of these private label rights packages contain a pre-written sales page template. It's a great place to start, though you don't want to use it forever. Once you have created a sales page, you can test it with the Website Optimizer from Google. You can then tweak the sales letter to improve sales.
Link payment pages to Clickbank or Paypal. Both of these sites will process your payment for a nominal fee, which saves you the hassle of setting your site up to process credit cards.
Drive traffic to your site with Adwords. Go to Google and set up an Adwords account. Their tutorials are great, and will guide you through the process.
Go back, Jack, and do it again!
Ready for one last piece of advice? "How to make money online" is NOT a good niche market to start with. It is a good market, but very competitive. Instead, start with a less-competitive market. Your competition will be less sophisticated, and you will be able to earn as you learn.
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